Tue, Sep 17, 2024 1:00 PM – 2:00 PM EDT
Join us as we explore the evolving landscape of gift cards in the U.S. in 2024. This webinar will cover key topics including consumers buying habits, the rise of digital options, key payment trends impacting the industry this year, and more.
Blackhawk Network’s Jay Jaffin, Chief Marketing Officer, and Sarah Kositzke, Director of Research, as well as Jordan Hirschfield, Director of Prepaid at Javelin Strategy & Research, will examine physical and digital gift cards across both physical retail and eCommerce.
What you’ll learn:
- How the current economic market is influencing gifting
- How the gift card industry is moving toward more sustainable business practices
- Where consumers are buying and redeeming gift cards
- How fraud is impacting consumer perceptions of gift cards
- How the growth of year-round and micro gifting is impacting gifting
