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The Impact of AI on Banking: Enhancing Customer Service and Streamlining Operations

By Miles Oliver
February 21, 2024
in Artificial Intelligence, Emerging Payments, Featured Content
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generative AI, Intuit Assist

The integration of artificial intelligence (AI) has streamlined banking processes, with some institutions transitioning entirely to digital platforms, bypassing traditional brick-and-mortar locations. Understanding the impact of AI on banking not only empowers customers to optimize their banking experiences but also aids in determining their preferred banking methods moving forward.

AI’s Influence on Banking Customer Service

Seeing assistance from your banking institution can often be cumbersome, with long wait times, multiple call transfers, and the limitations of set working hours. Efficiently addressing customer queries is a paramount concern for all businesses to foster trust and loyalty. AI facilitates an enhanced customer experience by swiftly and effectively responding to inquiries, and delivering desired outcomes and fortifying relationships.

With online banking, you’ll frequently encounter chat widgets that provide immediate responses to your queries. Often, these responses come from AI-powered chatbots programmed to address a wide array of common questions and concerns. While some customers may initially prefer human interaction, advancements in AI language models have significantly improved customer satisfaction rates. AI chatbots adapt to language nuances and query styles, offering comprehensive and accessible solutions.  

This approach mirrors the strategy adapted by many e-commerce businesses, which utilize chatbots due to limited staffing capacities for round-the-clock customer support. Fintech banks are increasingly adopting this model, employing chatbots as the initial point of contact for customer service. This not only enhances convenience, but also reduces wait times typically associated with traditional banking customer service channels.

How AI Addresses Online Banking’s Digital Security Concerns

The threat of a digital banking scams remains a persistent challenge for financial institutions, which are continually striving to combat such treats. Although these businesses have dedicated cybersecurity teams, the need for 24/7 monitoring is crucial. This is where AI proves invaluable.

By leveraging AI-driven fraud detection tools, banks can efficiently identify common scams and detect unusual activities across customer accounts. Through machine learning, these tools can identify fraudulent digital activities, enabling the AI model to preemptively flag potential scams and alert both customers and the institutions before either party becomes aware of the issue. It offers customers peace of mind and takes the burden off of cybersecurity teams as well when dealing with real-time payment fraud.

The Impact of AI on Credit Card Readers

As e-commerce continues to evolve, so do banking and payment methods. Many small business vendors are streamlining operations by using credit card readers that can be adapted for mobile use, which is both a cost-effective and efficient choice. Credit card readers come in all forms now, from a small reader you can attach to your phone to a slim tablet you can employ for multiple payment types. These new devices allow for easy point-of-sale system integration.

Companies like Square leverage AI applications to streamline payment processes, allowing vendors to accept both card and contactless payments. Paired with Face ID verification on mobile devices, contactless payments for various transactions, such as food and retail purchases, become effortless without the necessity of entering a PIN. This integration provides an additional layer of security for both customers and sellers, reducing the risk of fraudulent credit card usage—a concern that disproportionately affects small businesses compared to larger companies.

Conclusion

AI is here to stay, and using the various applications offered in both personal banking and digital payments doesn’t have to be a daunting prospect. Fortunately, banks continually strive to integrate innovative cybersecurity measures. As digital banking evolves, so do enhanced methods to safeguard finances, facilitating safer and more convenient money management for the average customer.

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Tags: BankingChatbotsE-commerceFinancial InstitutionFraud

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